CRM

Salesforce + ColdSend

Sync ColdSend replies, bounces, and engagement events into Salesforce leads, contacts, opportunities, and tasks using ColdSend webhooks and a simple bridge.

Open Webhooks Settings

How it works

Create a ColdSend webhook

In ColdSend, go to Settings → Webhooks and create an endpoint that will receive reply, bounce, open, click, and unsubscribe events.

Choose your bridge

Point the webhook at Zapier, Make, n8n, or your own endpoint. This bridge transforms ColdSend payloads into Salesforce REST API calls.

Connect Salesforce

Authenticate to Salesforce through a connected app with OAuth, or via username/password + security token, then map ColdSend fields to Salesforce fields.

Map events to Salesforce objects

For example: reply_received → create/update lead + opportunity + task; email_bounced → update email status; lead_unsubscribed → set do-not-email.

Need detailed setup steps?

Start with the Using Webhooks to Receive Real-Time Events guide to create and secure your ColdSend webhook endpoint. Then route events to your bridge and call Salesforce's REST API to create leads, contacts, opportunities, and tasks.

For a no-code approach, use Zapier's Webhooks by Zapier trigger → Salesforce actions, or equivalent Make/n8n modules.

Why sync Salesforce with ColdSend?

Salesforce is the CRM of choice for many enterprise and mid-market sales teams, but ColdSend does not have a native two-way Salesforce integration. ColdSend's webhook events give you the data you need to keep leads, contacts, opportunities, and tasks in sync through a simple bridge.

This approach is flexible: you decide which events matter, how fields map, and whether to use a no-code tool or a custom endpoint.

Who is this for?

Enterprise sales teams, Salesforce-heavy agencies, and organizations with complex CRM data models that want ColdSend campaign activity reflected in Salesforce.