Updated on: 18 July 2025
TL;DR: Taylor's TAM Domination Strategy
The Strategy: Send 1 email every 60 days to your entire Total Addressable Market (TAM). No follow-ups or sequences, just valuable touchpoints that build brand awareness and capture prospects when they're in a buying cycle.
Quick Execution with ColdSend:
- Define Your TAM: Use Clay to identify 50K+ prospects in your market
- Simple Copy: "Hey [Name], we just built [solution] that [benefit]. Reply yes if you want to try it free."
- Set Up ColdSend: $50/month gets you instant deployment without warmup delays
- Send Schedule: One email every 60 days to entire TAM (no follow-ups)
- Track Results: Focus on signup rate, not reply rate—Taylor sees 1.2x-2x signup lift
Key Metrics: 459:1 email-to-signup ratio for Fyxer AI, 42% of RB2B's $4M ARR, 8.5M emails/month at scale.
How to Copy Taylor Haren's TAM Domination Strategy: Send 1 Email Per Quarter to Your Entire Market
Taylor Haren generates millions in pipeline by "carpet bombing" entire markets quarterly. Here's the exact strategy that helped RB2B hit $4M ARR and how to replicate it with ColdSend.
Who Is Taylor Haren?
Taylor Haren is the Founder/CEO of Sales Automation Systems, the architect behind some of the highest-performing outbound systems in B2B. As he explains in this recent interview, he's built a $2.2M business with just 2 people and hundreds of AI automations, managing 20,000+ email accounts and 10,000+ domains for clients.
Background: Former account executive who discovered he could send 2,000 emails daily from his Gmail with no issues—until Google changed the rules. This led him to pioneer multi-domain cold email infrastructure before it became mainstream.
Current Scale: Sends 6-12 million emails monthly, generated 42% of RB2B's $4M ARR, and helped Fyxer AI scale from $1M to $10M in 5 months.
The Core Philosophy: "I view cold email like advertising. It's a channel where you must understand the rules that Google has set up, even though they don't tell you what those rules are."
Taylor's TAM Strategy: The "Carpet Bombing" Approach
The Two-Bucket Framework
In this detailed breakdown of his RB2B success, Taylor explains his two-bucket approach:
Bucket 1: Navy SEALs (Targeted Approach)
- Sales teams writing manual emails
- Best when reps send fewer than 50-100 emails/day
- Assigned to most valuable accounts
- Focus on relationship building
Bucket 2: Carpet Bombers (TAM Approach)
- AI-powered high-volume campaigns
- Send one email every 60 days to entire TAM
- No follow-ups or sequences
- Pure brand awareness and pipeline building
Why the Carpet Bombing Strategy Works
Market Coverage Over Precision: "While most people are trying to squeeze everything out of the market in the next three months, I'd rather build goodwill in the marketplace and not burn an entire list."
Buying Cycle Alignment: Only 3% of your TAM is actively buying at any given time. Rather than trying to identify that 3%, Taylor reaches the entire 100% when they're ready.
Brand Building: "I want to be everywhere so they know I'm the guy for the thing, and when they need it, I'm the one they think of."
The Complete TAM Identification Process
In this comprehensive strategy session, Taylor breaks down his exact TAM building process:
Step 1: TAM Size Requirements
Minimum Viable TAM: 50,000 prospects for quarterly campaigns
Optimal TAM: 200,000-500,000 prospects
Enterprise TAM: 1M+ prospects (like his current clients)
"If your TAM is smaller than 50,000, you should probably be doing more targeted, higher-touch approaches instead."
Step 2: Clay-Powered TAM Building
Taylor processes 17.6 million enrichments monthly through Clay using this system:
The Clay Workflow:
- Import seed data from existing customers
- Use "Find Similar Companies" to expand
- Layer multiple enrichment providers (Apollo, ZoomInfo, Clearbit)
- Add people data for each company
- Use AI to determine contextual benefits for each role
Pro Tip: "I pay $350/month for Clay and delete completed tables daily to keep processing 17.6 million enrichments. My team suggested getting a second Clay account to double our capacity."
Step 3: AI-Driven Personalization
Rather than generic personalization, Taylor uses AI to contextualize benefits:
His Framework:
- "If you suddenly had [specific benefit], how would you use it?"
- AI infers time-saving benefits based on job title
- Ends with personal context: "picking up your kids early" or "extra hour for growth"
"I look for sophistication in emails. Having an AI line that contextualizes based on their job is way better than 'Oh, I saw you went to Penn State' nonsense."
The Proven Copy Framework That Converts
Taylor's "Short and Punchy" Template
From his detailed copy analysis with Adam Robinson, here's the exact template that drives results:
Subject Line: "inbox" (lowercase, says nothing)
Opening: "Hey [Name], if you suddenly had [specific benefit], how would you use it?"
Body: "We just built [solution] that [specific function]. It integrates with [their platform] and is super easy to use. Most people save [time/money benefit]. Reply yes if you'd like the link to sign up."
Close: "Either way, thanks for reading."
Why This Copy Works
No Links Strategy: "The trustworthiness immediately breaks through security barriers. If you've never emailed someone and there's no link, the odds of you phishing them are zero."
Reply Yes Method: Creates 1.2x-2x signup lift. For RB2B: 100 positive replies = 200 actual signups.
Automated Follow-up: "Awesome, you can sign up at [link]. If you need support, here's where to reach them. This inbox is not monitored for future replies."
The Subject Line Philosophy
"I think subject lines don't matter literally at all. Your subject line should say absolutely nothing because the second you write 'Do you have X problem?' I know you're selling me something."
Infrastructure and Scaling Insights
Taylor's Current Tech Stack
Primary Tools:
- Instantly: "Better at sequencing and organizing high-volume campaigns"
- Premium Inboxes: For Gmail account management
- Email Bison: For enterprise deliverability (Fortune 500 accounts)
- Clay: For enrichment and data processing
Infrastructure Scale:
- Manages 20,000+ email accounts
- 10,000+ domains across clients
- $120K+ upfront domain investment for major clients
- Sends 6-12 million emails monthly
Why Traditional Multi-Touch Sequences Fail
"Most people hurt themselves by doing follow-ups. The first email is like 'Cool, make your pitch.' The second email comes in and I'm like 'Bro, you're just going to keep sending these and your offer sucks anyway.'"
The 60-Day Rule: "We know for sure that if you send it every two months, they don't remember the email from two months ago. But if you send a follow-up, that's when I hit spam."
Domain Management Strategy
Current Approach: Moving away from Cloudflare due to account shutdowns
New Strategy: DinoDot for purchasing, considering Amazon Route 53 for name servers
Cost: $0.50 per domain until 10,000 domains, then pricing drops significantly
"Don't use Cloudflare for managing domains anymore. I had 15,000 domains shut down last month."
ColdSend Implementation for TAM Strategy
Why ColdSend Enables Taylor's Strategy
Immediate Deployment: Unlike competitors requiring 2-3 week warmup periods, ColdSend enables same-day campaign launches—critical for quarterly TAM campaigns.
Cost Efficiency: Taylor mentions clients investing "$120K in upfront domain costs." ColdSend's flat $50/month pricing eliminates this barrier.
Infrastructure Management: "A lot of people underestimate how many emails they need to send. I operate by a rule of 1,000—if you're not sending 1,000 emails minimum, it's hard to gauge efficacy."
ColdSend Setup for TAM Campaigns
Basic Setup:
- Domains: 1 domain per 100,000 prospects
- Inbox Creation: Bulk CSV upload for instant deployment
- Volume: 500-1,000 emails per inbox per day
- Quarterly Campaigns: 75,000 emails per quarter = 25,000 per month
Example for 300,000 TAM:
- 3 domains ($100/month Pro Plan)
- 300 inboxes
- 25,000 emails/month
- Total cost: $100/month vs $3,000+ with traditional infrastructure
Performance Tracking
Key Metrics from Taylor's Campaigns:
- Fyxer AI: 459:1 email-to-signup ratio
- RB2B: 58:1 best campaign performance
- Directive: 259:1 emails per meeting booked
- Website visitors: 9:1 conversion rate using RB2B data
Expected Performance:
- Open rates: 15-25% for TAM campaigns
- Reply rates: 0.5-2% for quarterly touches
- Signup rates: 2-5x higher than reply rates due to direct signups
Taylor Haren's Complete TAM "Carpet Bombing" Templates
Here are the proven email templates Taylor uses for quarterly TAM campaigns:
Template 1: The Simple Value Drop (RB2B-Style)
Subject: {{company}} website visitors
Hi {{first_name}},
We just built a tool that shows you exactly which companies visit your website - names, emails, and phone numbers.
Reply 'yes' if you want to try it free.
Best,
[Your name]
P.S. This is how Klaviyo added $2M in pipeline last quarter.
Template 2: The Direct Benefit (Fyxer AI-Style)
Subject: {{company}} hiring
{{first_name}},
Built an AI that writes job descriptions in 30 seconds using your company's actual voice and tone.
Reply 'demo' if you want to see it work.
[Your name]
Template 3: The Problem/Solution (B2B SaaS)
Subject: Quick question
Hi {{first_name}},
Most {{job_title}}s at {{company_size}} companies lose 3-4 hours weekly on {{specific_task}}.
We automated this completely - takes 30 seconds now.
Want to see how?
[Your name]
Template 4: The Social Proof Drop
Subject: {{company}} growth
{{first_name}},
Just helped {{similar_company}} increase {{specific_metric}} by {{percentage}} using {{solution_type}}.
Figured it might be relevant for {{company}} given your recent {{growth_signal}}.
Reply 'info' if you want the case study.
[Your name]
Template 5: The Industry Insight
Subject: {{industry}} benchmark
Hi {{first_name}},
{{percentage}}% of {{industry}} companies are switching from {{old_solution}} to {{new_approach}} this year.
We help companies like {{competitor}} make this transition in 30 days.
Worth a quick look for {{company}}?
[Your name]
Template 6: The News Hook
Subject: {{recent_company_news}}
{{first_name}},
Saw {{company}} {{recent_achievement}} - congrats.
This usually means {{logical_challenge}} becomes a bigger priority.
We solve this exact problem for companies like {{similar_company}}.
Reply 'yes' if you want to see how.
[Your name]
Template 7: The Competitor Intelligence
Subject: {{company}} vs {{competitor}}
Hi {{first_name}},
{{competitor}} just started using our {{solution_type}} to {{specific_benefit}}.
Given {{company}}'s focus on {{relevant_initiative}}, figured you'd want to know what they're doing.
Want the details?
[Your name]
Template 8: The Specific Use Case
Subject: {{specific_pain_point}}
{{first_name}},
Quick question - is {{company}} still using {{current_solution}} for {{specific_use_case}}?
We built something that does this 10x faster.
{{similar_company}} switched last month and saved {{time_amount}} per {{time_period}}.
Worth 2 minutes to show you?
[Your name]
Quarterly Campaign Variations
Q1 - New Year/Planning Focus:
Subject: {{company}} 2025 goals
{{first_name}},
If increasing {{relevant_metric}} is on {{company}}'s 2025 roadmap, this might help.
We just launched {{solution}} that helped {{similar_company}} achieve {{specific_result}} in Q4.
Reply 'demo' to see it in action.
[Your name]
Q2 - Mid-Year Optimization:
Subject: Mid-year check-in
Hi {{first_name}},
Most companies reassess their {{department}} strategy mid-year.
If {{company}} is looking to improve {{specific_metric}}, we have a solution that's working for {{similar_company}}.
Want to see their results?
[Your name]
Q3 - Preparation for Q4:
Subject: Q4 prep
{{first_name}},
Q4 planning season - if {{company}} wants to hit {{relevant_goal}}, this might help.
{{solution}} helped {{similar_company}} increase {{metric}} by {{percentage}} last Q4.
Worth a quick look?
[Your name]
Q4 - Year-End Push:
Subject: 2025 planning
Hi {{first_name}},
Planning for 2025? {{solution}} might be relevant for {{company}}'s {{department}} goals.
{{similar_company}} implemented this in December and started 2025 with {{specific_advantage}}.
Interested in seeing how?
[Your name]
Subject Line Variations for Testing
Direct/Simple:
- {{company}} + {{solution_area}}
- Quick {{department}} question
- {{specific_metric}} improvement
- {{industry}} update
- {{competitor}} comparison
News/Event-Based:
- {{recent_company_news}}
- {{industry_trend}} impact
- {{competitor_activity}}
- {{funding_announcement}}
- {{product_launch}}
Question-Based:
- Still using {{current_tool}}?
- {{department}} priority?
- {{specific_challenge}}?
- Worth 2 minutes?
- Relevant for {{company}}?
Campaign Timing Strategy
TAM Campaign Schedule:
- January 15: Q1 campaign launch
- April 15: Q2 campaign launch
- July 15: Q3 campaign launch
- October 15: Q4 campaign launch
Daily Send Schedule:
- Monday-Thursday: Primary sending days
- Friday: Reduced volume (20% of weekly total)
- Weekends: No sends
Time Windows:
- 9:00 AM - 11:00 AM (local time zones)
- 2:00 PM - 4:00 PM (local time zones)
- Avoid: Early morning (<8 AM), Late day (>5 PM)
Performance Benchmarks by Industry
B2B SaaS (50K+ TAM):
- Target: 1,000+ signups per quarter
- Email-to-signup ratio: 200:1 to 500:1
- Direct signups: 70% of conversions
- Reply rate: 1-3%
Professional Services (100K+ TAM):
- Target: 50+ meetings per quarter
- Email-to-meeting ratio: 800:1 to 1,200:1
- Phone follow-up conversion: 30%
- Reply rate: 2-4%
E-commerce/Physical Products (200K+ TAM):
- Target: 500+ trials per quarter
- Email-to-trial ratio: 400:1 to 600:1
- Free trial conversion: 15-25%
- Reply rate: 0.5-2%
Taylor's Results: The Business Model That Works
Performance-Based Pricing Evolution
Taylor has evolved from retainer-based pricing to performance models:
Traditional Model: $14,000/month retainer for 100,000 emails
Performance Model: $5,000/month + results-based compensation for unlimited volume
Client Qualifiers:
- TAM over 1 million contacts, OR
- LTV over $30,000
Proven Client Results
RB2B: 42% of $4M ARR from three campaign buckets:
- Waitlist campaigns: 6% of cash collected
- Inbound/outbound: 15% of revenue (using RB2B's own tool)
- Pure cold email: 21% of cash collected
Fyxer AI: From $1M to $10M ARR in 5 months
- 4,000 PLG signups monthly
- 900 people converted weekly at peak
- 8.5 million emails monthly
Directive: 70+ positive replies weekly, 50% convert to meetings
The Infrastructure Investment Reality
"The only reason I could take on performance-based models is because I had so many retainer clients where I could invest $120K in upfront domain costs. That's not duplicatable for most people in a fast timeframe."
ColdSend eliminates this barrier by providing enterprise-grade infrastructure without the upfront investment.
Scaling and Optimization Principles
The Testing Framework
Taylor tests 250+ messaging variants using this hierarchy:
- Vibe/Style: Short and punchy vs. detailed vs. personal
- Offer Testing: Different value propositions
- Audience Segmentation: Company size, industry, seniority
- AI Personalization: Contextual benefits by job role
Testing Rule: "Send at least 1,000 emails per variant before making judgments. You need 1,000 emails per day minimum to gauge efficacy."
The "One Email Every 60 Days" Philosophy
Why Not More Frequent?
- Avoids spam complaints that burn domains
- Maintains brand goodwill in marketplace
- Aligns with natural buying cycles
- Builds long-term market presence
Why Not Less Frequent?
- Quarterly maintains top-of-mind awareness
- Captures prospects entering buying cycles
- Consistent brand presence across market
Quality Control Standards
"Bad clients keep me from good clients. I'd rather have fewer clients that I enjoy working with than a $100M business with 100 clients I hate."
Client Qualification Process:
- If you can't immediately say yes to reaching your entire TAM for $5K, you're not ready
- Must believe in long-term brand building over short-term extraction
- Willing to wait 60-90 days for results
The Bottom Line: TAM Domination in 2025
Taylor's strategy generated 42% of RB2B's revenue and helped Fyxer AI scale from $1M to $10M ARR because it operates on advertising principles rather than traditional sales outreach.
The Strategy Works Because:
- Complete market coverage beats partial personalization
- Quarterly timing aligns with natural buying cycles
- Consistent value delivery builds trust and brand awareness
- Scale economics make high-volume outreach profitable
ColdSend Enables This Strategy by eliminating warmup delays, providing cost-effective infrastructure, and handling technical complexity—at a fraction of traditional infrastructure costs.
Implementation Requirements:
- TAM of 50,000+ prospects minimum
- Strong offer that provides immediate value
- Patience for 60-90 day results timeline
- Commitment to long-term brand building
Ready to implement Taylor's TAM domination strategy? Try ColdSend and see how our infrastructure can handle your quarterly market campaigns without traditional setup delays and infrastructure complexity.
Want to discuss implementing this strategy for your specific market? Book a demo for personalized TAM analysis and campaign planning.
