Updated on: 18 July 2025

TL;DR: Taylor's TAM Domination Strategy

The Strategy: Send 1 email every 60 days to your entire Total Addressable Market (TAM). No follow-ups or sequences, just valuable touchpoints that build brand awareness and capture prospects when they're in a buying cycle.

Quick Execution with ColdSend:

1. Define Your TAM: Use Clay to identify 50K+ prospects in your market
2. Simple Copy: "Hey [Name], we just built [solution] that [benefit]. Reply yes if you want to try it free."
3. Set Up ColdSend: $50/month gets you instant deployment without warmup delays
4. Send Schedule: One email every 60 days to entire TAM (no follow-ups)
5. Track Results: Focus on signup rate, not reply rate—Taylor sees 1.2x-2x signup lift

Key Metrics: 459:1 email-to-signup ratio for Fyxer AI, 42% of RB2B's $4M ARR, 8.5M emails/month at scale.

How to Copy Taylor Haren's TAM Domination Strategy: Send 1 Email Per Quarter to Your Entire Market

Taylor Haren generates millions in pipeline by "carpet bombing" entire markets quarterly. Here's the exact strategy that helped RB2B hit $4M ARR and how to replicate it with ColdSend.

Who Is Taylor Haren?

Taylor Haren is the Founder/CEO of Sales Automation Systems, the architect behind some of the highest-performing outbound systems in B2B. As he explains in this recent interview, he's built a $2.2M business with just 2 people and hundreds of AI automations, managing 20,000+ email accounts and 10,000+ domains for clients.

Background: Former account executive who discovered he could send 2,000 emails daily from his Gmail with no issues—until Google changed the rules. This led him to pioneer multi-domain cold email infrastructure before it became mainstream.

Current Scale: Sends 6-12 million emails monthly, generated 42% of RB2B's $4M ARR, and helped Fyxer AI scale from $1M to $10M in 5 months.

The Core Philosophy: "I view cold email like advertising. It's a channel where you must understand the rules that Google has set up, even though they don't tell you what those rules are."

Taylor's TAM Strategy: The "Carpet Bombing" Approach

The Two-Bucket Framework

In this detailed breakdown of his RB2B success, Taylor explains his two-bucket approach:

Bucket 1: Navy SEALs (Targeted Approach)

• Sales teams writing manual emails
• Best when reps send fewer than 50-100 emails/day
• Assigned to most valuable accounts
• Focus on relationship building

Bucket 2: Carpet Bombers (TAM Approach)

• AI-powered high-volume campaigns
• Send one email every 60 days to entire TAM
• No follow-ups or sequences
• Pure brand awareness and pipeline building

Why the Carpet Bombing Strategy Works

Market Coverage Over Precision: "While most people are trying to squeeze everything out of the market in the next three months, I'd rather build goodwill in the marketplace and not burn an entire list."

Buying Cycle Alignment: Only 3% of your TAM is actively buying at any given time. Rather than trying to identify that 3%, Taylor reaches the entire 100% when they're ready.

Brand Building: "I want to be everywhere so they know I'm the guy for the thing, and when they need it, I'm the one they think of."

The Complete TAM Identification Process

In this comprehensive strategy session, Taylor breaks down his exact TAM building process:

Step 1: TAM Size Requirements

Minimum Viable TAM: 50,000 prospects for quarterly campaigns
Optimal TAM: 200,000-500,000 prospects
Enterprise TAM: 1M+ prospects (like his current clients)

"If your TAM is smaller than 50,000, you should probably be doing more targeted, higher-touch approaches instead."

Step 2: Clay-Powered TAM Building

Taylor processes 17.6 million enrichments monthly through Clay using this system:

The Clay Workflow:

1. Import seed data from existing customers
2. Use "Find Similar Companies" to expand
3. Layer multiple enrichment providers (Apollo, ZoomInfo, Clearbit)
4. Add people data for each company
5. Use AI to determine contextual benefits for each role

Pro Tip: "I pay $350/month for Clay and delete completed tables daily to keep processing 17.6 million enrichments. My team suggested getting a second Clay account to double our capacity."

Step 3: AI-Driven Personalization

Rather than generic personalization, Taylor uses AI to contextualize benefits:

His Framework:

• "If you suddenly had [specific benefit], how would you use it?"
• AI infers time-saving benefits based on job title
• Ends with personal context: "picking up your kids early" or "extra hour for growth"

"I look for sophistication in emails. Having an AI line that contextualizes based on their job is way better than 'Oh, I saw you went to Penn State' nonsense."

The Proven Copy Framework That Converts

Taylor's "Short and Punchy" Template

From his detailed copy analysis with Adam Robinson, here's the exact template that drives results:

Subject Line: "inbox" (lowercase, says nothing)
Opening: "Hey [Name], if you suddenly had [specific benefit], how would you use it?"
Body: "We just built [solution] that [specific function]. It integrates with [their platform] and is super easy to use. Most people save [time/money benefit]. Reply yes if you'd like the link to sign up."
Close: "Either way, thanks for reading."

Why This Copy Works

No Links Strategy: "The trustworthiness immediately breaks through security barriers. If you've never emailed someone and there's no link, the odds of you phishing them are zero."

Reply Yes Method: Creates 1.2x-2x signup lift. For RB2B: 100 positive replies = 200 actual signups.

Automated Follow-up: "Awesome, you can sign up at [link]. If you need support, here's where to reach them. This inbox is not monitored for future replies."

The Subject Line Philosophy

"I think subject lines don't matter literally at all. Your subject line should say absolutely nothing because the second you write 'Do you have X problem?' I know you're selling me something."

Infrastructure and Scaling Insights

Taylor's Current Tech Stack

Primary Tools:

• Instantly: "Better at sequencing and organizing high-volume campaigns"
• Premium Inboxes: For Gmail account management
• Email Bison: For enterprise deliverability (Fortune 500 accounts)
• Clay: For enrichment and data processing

Infrastructure Scale:

• Manages 20,000+ email accounts
• 10,000+ domains across clients
• $120K+ upfront domain investment for major clients
• Sends 6-12 million emails monthly

Why Traditional Multi-Touch Sequences Fail

"Most people hurt themselves by doing follow-ups. The first email is like 'Cool, make your pitch.' The second email comes in and I'm like 'Bro, you're just going to keep sending these and your offer sucks anyway.'"

The 60-Day Rule: "We know for sure that if you send it every two months, they don't remember the email from two months ago. But if you send a follow-up, that's when I hit spam."

Domain Management Strategy

Current Approach: Moving away from Cloudflare due to account shutdowns
New Strategy: DinoDot for purchasing, considering Amazon Route 53 for name servers
Cost: $0.50 per domain until 10,000 domains, then pricing drops significantly

"Don't use Cloudflare for managing domains anymore. I had 15,000 domains shut down last month."

ColdSend Implementation for TAM Strategy

Why ColdSend Enables Taylor's Strategy

Immediate Deployment: Unlike competitors requiring 2-3 week warmup periods, ColdSend enables same-day campaign launches—critical for quarterly TAM campaigns.

Cost Efficiency: Taylor mentions clients investing "$120K in upfront domain costs." ColdSend's flat $50/month pricing eliminates this barrier.

Infrastructure Management: "A lot of people underestimate how many emails they need to send. I operate by a rule of 1,000—if you're not sending 1,000 emails minimum, it's hard to gauge efficacy."

ColdSend Setup for TAM Campaigns

Basic Setup:

• Domains: 1 domain per 100,000 prospects
• Inbox Creation: Bulk CSV upload for instant deployment
• Volume: 500-1,000 emails per inbox per day
• Quarterly Campaigns: 75,000 emails per quarter = 25,000 per month

Example for 300,000 TAM:

• 3 domains ($100/month Pro Plan)
• 300 inboxes
• 25,000 emails/month
• Total cost: $100/month vs $3,000+ with traditional infrastructure

Performance Tracking

Key Metrics from Taylor's Campaigns:

• Fyxer AI: 459:1 email-to-signup ratio
• RB2B: 58:1 best campaign performance
• Directive: 259:1 emails per meeting booked
• Website visitors: 9:1 conversion rate using RB2B data

Expected Performance:

• Open rates: 15-25% for TAM campaigns
• Reply rates: 0.5-2% for quarterly touches
• Signup rates: 2-5x higher than reply rates due to direct signups

Taylor's Results: The Business Model That Works

Performance-Based Pricing Evolution

Taylor has evolved from retainer-based pricing to performance models:

Traditional Model: $14,000/month retainer for 100,000 emails
Performance Model: $5,000/month + results-based compensation for unlimited volume

Client Qualifiers:

• TAM over 1 million contacts, OR
• LTV over $30,000

Proven Client Results

RB2B: 42% of $4M ARR from three campaign buckets:

1. Waitlist campaigns: 6% of cash collected
2. Inbound/outbound: 15% of revenue (using RB2B's own tool)
3. Pure cold email: 21% of cash collected

Fyxer AI: From $1M to $10M ARR in 5 months

• 4,000 PLG signups monthly
• 900 people converted weekly at peak
• 8.5 million emails monthly

Directive: 70+ positive replies weekly, 50% convert to meetings

The Infrastructure Investment Reality

"The only reason I could take on performance-based models is because I had so many retainer clients where I could invest $120K in upfront domain costs. That's not duplicatable for most people in a fast timeframe."

ColdSend eliminates this barrier by providing enterprise-grade infrastructure without the upfront investment.

Scaling and Optimization Principles

The Testing Framework

Taylor tests 250+ messaging variants using this hierarchy:

1. Vibe/Style: Short and punchy vs. detailed vs. personal
2. Offer Testing: Different value propositions
3. Audience Segmentation: Company size, industry, seniority
4. AI Personalization: Contextual benefits by job role

Testing Rule: "Send at least 1,000 emails per variant before making judgments. You need 1,000 emails per day minimum to gauge efficacy."

The "One Email Every 60 Days" Philosophy

Why Not More Frequent?

• Avoids spam complaints that burn domains
• Maintains brand goodwill in marketplace
• Aligns with natural buying cycles
• Builds long-term market presence

Why Not Less Frequent?

• Quarterly maintains top-of-mind awareness
• Captures prospects entering buying cycles
• Consistent brand presence across market

Quality Control Standards

"Bad clients keep me from good clients. I'd rather have fewer clients that I enjoy working with than a $100M business with 100 clients I hate."

Client Qualification Process:

• If you can't immediately say yes to reaching your entire TAM for $5K, you're not ready
• Must believe in long-term brand building over short-term extraction
• Willing to wait 60-90 days for results

The Bottom Line: TAM Domination in 2025

Taylor's strategy generated 42% of RB2B's revenue and helped Fyxer AI scale from $1M to $10M ARR because it operates on advertising principles rather than traditional sales outreach.

The Strategy Works Because:

• Complete market coverage beats partial personalization
• Quarterly timing aligns with natural buying cycles
• Consistent value delivery builds trust and brand awareness
• Scale economics make high-volume outreach profitable

ColdSend Enables This Strategy by eliminating warmup delays, providing cost-effective infrastructure, and handling technical complexity—at a fraction of traditional infrastructure costs.

Implementation Requirements:

• TAM of 50,000+ prospects minimum
• Strong offer that provides immediate value
• Patience for 60-90 day results timeline
• Commitment to long-term brand building

Ready to implement Taylor's TAM domination strategy? Try ColdSend and see how our infrastructure can handle your quarterly market campaigns without traditional setup delays and infrastructure complexity.

Want to discuss implementing this strategy for your specific market? Book a demo for personalized TAM analysis and campaign planning.