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Rassam from ColdSend

Published on July 5, 2025

Instantly to ColdSend Migration: Escape Complex Pricing and Setup Delays

Instantly's complex pricing and setup delays holding you back? Here's how to migrate to ColdSend.

ColdSend eliminates Instantly's per-feature pricing and 2-3 week warmup requirements.


Why Users Are Leaving Instantly

Platform Limitations:

  • Complex pricing (pay for everything separately)
  • 2-3 week warmup still required
  • Feature limitations unless you pay extra
  • Expensive scaling as you grow

Cost Structure Issues:

  • Base plan: $297/month (Instantly pricing)
  • Additional inboxes: $20+ each
  • Advanced features: Extra fees
  • Setup time: 2-3 weeks per client

Performance Gaps:

  • Deliverability: 75-80% after warmup (email marketing benchmarks)
  • Setup time: 2-3 weeks minimum
  • Feature access: Tiered and limited
  • Scaling costs: Exponential increase

Cost Comparison Analysis

Instantly Pricing Breakdown:

Growth Plan ($297/month):

  • 50 inboxes included
  • 5,000 emails/month
  • Additional inboxes: $20/month each
  • Advanced features: Extra cost

For 100 inboxes:

  • Base plan: $297
  • 50 additional inboxes: $1,000
  • Total: $1,297/month

ColdSend Pricing:

Standard Plan ($50/month):

  • 100 inboxes included
  • 10,000 emails/month
  • All features included
  • No hidden costs

Savings: $1,247/month (96% cost reduction)


Migration Strategy

Phase 1: Data Export (Day 1)

  1. Export prospect lists from Instantly
  2. Copy email sequences and templates
  3. Document current campaigns
  4. Save performance baselines

Phase 2: ColdSend Setup (Day 2)

  1. Create ColdSend account
  2. Import prospect data
  3. Recreate sequences with improvements
  4. Configure tracking

Phase 3: Campaign Launch (Day 3)

  1. Launch test campaigns
  2. Monitor performance
  3. Compare to Instantly baselines
  4. Scale successful campaigns

Phase 4: Full Migration (Week 1)

  1. Migrate all active campaigns
  2. Train team on new platform
  3. Update client processes
  4. Cancel Instantly subscription

Post-Migration Benefits

Immediate Improvements:

  • 96% cost savings ($1,247/month saved)
  • No warmup delays (start sending immediately)
  • Transparent pricing (no surprise fees)
  • Better deliverability (90%+ vs Instantly's 75-80%)

30-Day Results:

Cost savings: $1,247/month average
Setup time: 1 day vs 2-3 weeks
Deliverability improvement: 10-15%
Team efficiency: 3x faster campaign launches

90-Day Impact:

ROI: 2,400% from cost savings alone
Campaign speed: Same-day deployment
Team productivity: Reduced platform management
Market response: Immediate campaign execution


Migration Checklist

Before Migration:

  • Calculate current Instantly costs
  • Export all prospect data
  • Document email sequences
  • Plan migration timeline

During Migration:

  • Set up ColdSend account
  • Import first campaign
  • Test deliverability
  • Train team members

After Migration:

  • Monitor performance improvements
  • Calculate cost savings
  • Update client processes
  • Cancel Instantly subscription

The Bottom Line

Instantly's Model:

  • $1,297/month for 100 inboxes
  • 2-3 week setup delays
  • Per-feature pricing
  • Limited scalability

ColdSend Delivers:

  • $50/month flat pricing
  • Immediate deployment
  • All features included
  • Unlimited scaling potential

Key Advantages:

  • 96% cost reduction
  • No warmup required
  • Better deliverability
  • Faster deployment

Ready to escape Instantly's complex pricing? View our transparent pricing or book a demo and see how ColdSend simplifies everything.


Questions about migrating from Instantly? Schedule a call for a personalized cost analysis and migration plan.